Logos and brand identity WiseUp2

*This event has been postponed*

Logos and brand identity - Looking at the bigger picture WiseUp2

The course details:

You are starting a new business and you require a logo. What is your budget? 
The logo will be used on all your marketing collateral whether it is on screen or ink on paper. 
What are the best colours, imagery, logo mark, illustration, typeface… 
How will your leaflets logo will they match the style of you website… 
What size logo is best? Why is their so much white space, should my logo not be bigger to all the page.
What is the difference between digital print and litho print? I have a Laser printer, is there a particular form of printing I need to use? 
The logo I was supplied does not increase in size properly to go on my van, what format do I need to use? Will a jpg be ok?
The colours of my design are different on my screen than what was printed. Why is this?

A better understanding of your brand identity and how to get the best, cost effective and quality result across all your marketing materials. Information on how to approach printers or designers. Open question time at end of course on your own issues.

Who is it for: Anyone starting up a company and needs advice about logos, brand identity for print or online.
Marketing teams trying to get the most of their existing brand or want to know how to supply their logos, adverts, leaflets to printers or designers and not to pay the earth for it.
Anyone who is perhaps thinking of designing their logo themselves or using a family member that is good at drawing!

Who is it by:  Patt Fallon, Bald Design Ltd

Disclaimer: The notes, commentary, and comments made at or contained in this training course are personal to the Trainer and are not intended to be tailored to any particular factual situation. They are not intended to be representative of the Chambers view or opinion on any particular matter nor is the training intended to stand on its own. The Trainer and the Chamber cannot accept any responsibility for loss or consequential loss occasioned to any person acting or refraining from action as a  result of the material in this training course, its accompanying notes or comments made during the training whether by the trainer or any other party whether purporting to speak on the Chamber’s behalf or otherwise.