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Chamber Works!Subject: Advertising and Promotion
Our next Chamber Works! course is being run by Tony Candler of Anthony Candler & Associates and is entitled "Advertising and Promotion".
Many people managing a business regard “advertising” and “marketing” as synonymous. At the same time, many are unsure that media advertising is cost effective – some actually know it isn’t, but continue to spend money on it.When advertising doesn’t work - why? Maybe the advert is unattractive; the message is wrong or unclear; maybe the medium is wrong. On the other hand - maybe media advertising isn’t the right route anyway?Even if you don’t design your ads yourself, it’s a good thing to know what to expect. Whether or not you use ads, or leaflets, flyers etc. – the same principles apply.In this workshop we’ll be looking at:
The session will be interactive, and you’ll go away with a better understanding of how to improve, and get more value from, these parts of your marketing.
Members: £40.00Non Members: £65.00
Note that numbers will be strictly limited to ensure you get the most from the session so book early!