The September Chamber Chat workshop was all about how to use the Twitter phenomenon for business. Presented by Andy Headworth of Sirona Social Media and self confessed twitter addict he led us through the do’s and don’ts to get the most out of using twitter for your business.

It is all about building your brand, forget the direct selling approach, people tire of it, you need to get your brand image across, build your business network, gain new knowledge, engage with and listen to your customers. Use it to promote offers and new products, promote your latest news and ask for feedback. Give to receive. How about your competitors, are they twitterers?, follow them, see what they are doing.

There are many tools that you can use to find your peers, competitors and potential customers such as twollow.com or twittersearch.com.

Why will people follow you? Be interesting, make sure you have a photo and complete bio people like to know a bit about you and who they may be dealing with, don’t sell, share your information and experiences, try to develop a tweeting strategy people will then want to follow you and if your posts are interested will re-tweet them to their followers, and therefore your following can, and will, grow.