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Facebooking, blogging, twittering, these were the 3 topics for expanding our thoughts when Worthing Chamber met for another popular free mini workshop.
Social networking is growing at such a speed we felt it was the right time to encourage our members to embrace this new way of doing business.
Tina introduced the evening by admitting that she can freely twitter but only by way of talking, this was a whole new experience to be expanded by Andy Headworth from Sirona Consulting who can twitter for hours on the benefits of Social networking.
Did you know facebook has about 9 million users in the UK alone. The fastest growth group are the 35-44 year olds. Twitter has been running for 18 months and has 6 million members.
How can we use it for business? Since the Chamber has been twittering we have seen a 25% rise in traffic to our blog. Use social media effectively to direct traffic to your blog or website. Its all about engaging with the ‘social media space’ give to get back, don’t be rude, don’t be boring. Share your interest, knowledge, and tips. People love a success story. Inspire them and they will remember you.
Blogs need to be kept fresh, updated regularly, the content doesn’t need to be huge but current and interesting. Google LOVES blogs, so much content for its spiders to trawl, think imaginatively and use this as an effective SEO tool to drive traffic to your website.
For a novice like me, I was engaged, how could I use this in my business, I went home inspired. I now have a blog, my business on face book, I am twittering and I can prove that it DOES WORK. I sent a good luck message to another business opening in Worthing, I introduced my business, she needed my services and placed an order. I have now mentioned her on my blog as a thank you.
It’s important to help and support each other in these times and using social networking is a truly unique way to achieve this.
Go on, I challenge you to try it, but I warn you there is a danger of becoming obsessed, its easily done I am living proof!!
If you would be interested in attending more targeted courses please contact us at the chamber, or why not follow us on twitter!!!
Our Top Tips are:
TEN THINGS TO WRITE ABOUT ON YOUR BLOG
1. Company News - awards contract wins etc
2. Stories about people in your business
3. Offer industry expertise
4. Views on the industry
5. Video of your company environment and your people
6. Information regarding your industry such as trade shows & exhibitions
7. Product and service reviews
9. How you work with your customers
10. case studies and testimonials
TEN WAYS TO USE FACEBOOK FOR BUSINESS
1. meet your industry peers
2. Fina and source industry contacts
3. It opens doors previously closed
4. Build and develop business relationships
5. Raise your profile in your sector
6. Develop your brand
7. You can be niche and proud of it
8. Create a business page
9. Place very targeted adverts
10. Cost effective marketing, branding and recruiting FREE!
TEN REASONS TO USE TWITTER FOR BUSINESS
1. Branding
2. Hiring people
3. Traffic
4. Networking
5. Notify customers / Job seekers
6. latest news
7. Find prospects
8. Get feedback
9. Make friends with peers
10. track your competitiors
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